I create content marketing strategies and assets for thought leadership, brand awareness, and demand generation, as well as projects like product launches, sales enablement, and event marketing. Below is a small snapshot of my portfolio. Please get in touch and I’d be happy to provide more samples that are specific to your needs.
Interview with a Wayfair HR Leader
Article and Video
For this organic and social traffic driver, I interviewed HR leaders in studio to create a series of videos and articles for a major online campaign.
Pitney Bowes
Customer Story
We created a written customer story, then built off of it with a video version, where I acted as interviewer and producer.
Racial and Ethnic Career Gap
Research Report
Worked with data scientists to create this lead generating and PR driving report. I was also responsible for the content marketing strategy and distribution plan.
AI Coach
Product Launch
I consulted on the content strategy and provided copywriting for the website, product video, blog posts, email, newsletter, paid marketing, and sales enablement.
The Age of Employees is Here
eBook
This annual eBook was a key lead generator. I developed the strategy and content, managed freelancers and partners, edited the content, reviewed design, and wrote web and demand gen copy.
HR’s complete guide to people analytics
SEO Pillar Page
Used SEO best practices to develop this blog post for the keyword “people analytics.” Ranking as of 08/2025: Top 5
