Over the last 15 years, I’ve worked extensively with global B2B and B2C companies, covering topics such as SaaS and mobile technology, data and analytics, DEI, Asian-American identity, human resources, workplace culture, fashion, and event management…just to name a few (please check out my LinkedIn for more on my history).
I create content marketing strategies and assets for all digital mediums, as well as projects like product launches, sales enablement, email campaigns, SEO copywriting, and more. Below is a very small snapshot of my recent content marketing portfolio. Please get in touch and I’d be happy to provide more samples that are specific to your needs.
Interview with a Wayfair HR Leader
Article and Video
For this organic and social traffic driver, I interviewed HR leaders in studio to create a series of videos and articles for a major online campaign.
Hiring the Right People at the Right Time
Customer story
In addition to writing this story, I co-developed this template and look and feel for customer stories.
Racial and Ethnic Career Gap
Report
Worked with data scientists to translate findings into this lead generating and PR driving report. I was also responsible for the content marketing strategy and launch plan.
Why Choose
Infosheet
Developed a key sales enablement asset that summarizes product value propositions in short and visually compelling bites.
The Age of Employees is Here
eBook
This annual eBook was a key lead generator. I was involved at every stage: brainstorming, managing writers and partner contributions, editing, design reviews, strategy, and web content and UX.
Defining Identity Beyond a Passport and Ethnicity
Personal essay
In this essay, I explore what it means to be part of a diaspora, and how living in three countries has influenced my identity in more ways than one.