I’m a content marketing strategist and copywriter with over 15 years of experience in global B2B and B2C marketing. For a more detailed background, please check out my LinkedIn.
When I was four, I became obsessed with writing when I got a gold star for my story about an intrepid little red sailboat on the crayon blue seas (you could be rewarded for being creative?! Sign me up!). As I grew up, I continued to hone my storytelling skills and eventually landed my first official marketing role as a media coordinator at a boutique PR agency when I was 18 years old.
Alas, I never developed a stomach for cold calling and live pitching media, so I left PR and did stints in event planning and journalism before making my home in the world of content marketing, where I wrote about SKUs as a web copywriter for Best Buy Canada before moving on to lead content marketing functions at QuickMobile and Visier.
As both an employee and a freelancer, I’ve built thought leadership campaigns, brought dynamic and multi-format stories to life, and led teams in companies that span the data and analytics, artificial intelligence, HR technology, mobile event management, fashion, and hospitality industries. I’ve had the privilege of working with startups, high growth organizations, and large enterprises, helping them with content strategy, writing, and/or fractional leadership.
What else am I passionate about? Working on my sixth novel, reading everything from fantasy to literary fiction, using the Oxford comma, finding new ways to exhaust my energetic and hilarious toddler, and trying new recipes in my tiny kitchen.
Let’s tell a great story together.
“From day one, Karra exhibited a keen understanding of our content strategy and audience needs, and suggested innovative ideas and initiatives that elevated our content efforts.”
Kate Dinon
Culture Amp
“When Karra led a content production project—from blog copy to a multi-chapter eBook—I knew that it would be well-researched, done on time, and flawless in execution.”
Sarah Gonzales
Visier
“Karra is super creative, yet still works within well thought-out plans and processes. She aligns the business goals and objectives with a comprehensive content strategy…and in the event the business has to pivot, no problem. Karra quickly adjusts and rethinks her strategies.”
Robin Jones
QuickMobile